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~language:"eng"
~person:"Bettman, James R."
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Celebrity-Werbung"
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Markenführung
Werbung
Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Advertising
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Advertising effects
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Bettman, James R.
Erfgen, Carsten
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Journal of advertising : official publication of the American Academy of Advertising
1
Strong brands, strong relationships
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ECONIS (ZBW)
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Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
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2
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
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