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~language:"eng"
~person:"Bonatti, Alessandro"
~person:"Fesenmaier, Daniel R."
~person:"Harrigan, Paul"
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Search: subject:"Internet marketing"
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Internet marketing
45
Online-Marketing
45
Advertising
16
Werbung
16
Social Web
14
Social web
14
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
11
Relationship marketing
11
Competition
10
Matching
10
Preismanagement
10
Pricing strategy
10
Theorie
10
Theory
10
Tourism marketing
9
Tourismusmarketing
9
Wettbewerb
8
Advertising effects
7
Destination management
7
Destinationsmanagement
7
Werbewirkung
7
E-commerce
6
Electronic Commerce
6
Communication media
5
Data
5
Database
5
Datenbank
5
Digital Platforms
5
Digital platform
5
Digitale Plattform
5
Digitalisierung
5
Digitization
5
Kommunikationsmedien
5
Preisdifferenzierung
5
Price Discrimination
5
Price discrimination
5
Stability of equilibrium
5
Stabilität eines Gleichgewichts
5
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Article
31
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Article in journal
29
Aufsatz in Zeitschrift
29
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Aufsatz im Buch
2
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1
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English
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Bonatti, Alessandro
Fesenmaier, Daniel R.
Harrigan, Paul
Goldfarb, Avi
30
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
27
Chaffey, Dave
24
Wilbur, Kenneth C.
24
Skiera, Bernd
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Tucker, Catherine E.
18
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
Filieri, Raffaele
14
Grewal, Dhruv
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Qiu, Liangfei
14
Tuten, Tracy L.
14
Chen, Jianqing
13
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Cowles Foundation Discussion Paper
5
Cowles Foundation discussion paper
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Discussion papers / CEPR
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Journal of business research : JBR
2
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Discussion paper / Centre for Economic Policy Research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Rotman School of Management Working Paper
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The Rand journal of economics
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
45
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1
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
5
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
6
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
7
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
8
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
9
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
10
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
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