Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Year of publication: |
2020
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Authors: | Weismueller, Jason ; Harrigan, Paul ; Wang, Shasha ; Soutar, Geoffrey N. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 160-170
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Subject: | Social media influencer | Advertising disclosure | Source credibility | Number of followers | Purchase intention | Instagram | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2020.03.002 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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