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~language:"eng"
~person:"Bonatti, Alessandro"
~person:"Harrigan, Paul"
~person:"Loureiro, Sandra Maria Correia"
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Search: subject:"Internet marketing"
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Internet marketing
46
Online-Marketing
46
Social Web
25
Social web
25
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
12
Markenführung
12
Advertising
11
Werbung
11
Competition
10
Matching
10
Preismanagement
10
Pricing strategy
10
Theorie
10
Theory
10
E-commerce
8
Electronic Commerce
8
Viral marketing
8
Virales Marketing
8
Wettbewerb
8
Brand image
7
Markenimage
7
social media
7
Web analytics
6
Webanalyse
6
Communication media
5
Data
5
Database
5
Datenbank
5
Digital Platforms
5
Digital platform
5
Digitale Plattform
5
Digitalisierung
5
Digitization
5
Instagram
5
Kommunikationsmedien
5
Online retailing
5
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Undetermined
26
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12
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Article
31
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15
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31
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8
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English
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Bonatti, Alessandro
Harrigan, Paul
Loureiro, Sandra Maria Correia
Goldfarb, Avi
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
28
Chaffey, Dave
24
Wilbur, Kenneth C.
24
Skiera, Bernd
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Tucker, Catherine E.
18
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
Filieri, Raffaele
14
Grewal, Dhruv
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Martínez-López, Francisco J.
14
Qiu, Liangfei
14
Tuten, Tracy L.
14
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Cowles Foundation Discussion Paper
5
Cowles Foundation discussion paper
5
Journal of promotion management : innovations in planning and applied research
4
Discussion papers / CEPR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Discussion paper / Centre for Economic Policy Research
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of consumer studies
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Rotman School of Management Working Paper
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The Rand journal of economics
1
Tourism management : research, policies, practice
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
46
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46
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1
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
6
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
7
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
8
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
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