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~language:"eng"
~person:"Boya, Ünal Ö."
~subject:"Brand image"
~subject:"packaging"
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Brand image
packaging
Packaging
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Boya, Ünal Ö.
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International journal of management practice : IJMP
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The perceived size of packages of complex vs. simple shape depends upon the number of packages presented
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
International journal of management practice : IJMP
7
(
2014
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010402798
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