The perceived size of packages of complex vs. simple shape depends upon the number of packages presented
Year of publication: |
2014
|
---|---|
Authors: | Garber, Lawrence L. ; Hyatt, Eva M. ; Boya, Ünal Ö. |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 7.2014, 2, p. 144-159
|
Subject: | packaging | package shape | presentation context | shelf clutter | size estimation | size estimation heuristics | size estimation error | volumen estimation | Schätztheorie | Estimation theory | Verpackung | Packaging | Betriebsgröße | Firm size |
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