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~language:"eng"
~person:"Bresnahan, Timothy F."
~person:"Lamb, Charles W."
~subject:"USA"
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Marketing management
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6
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5
Innovation
5
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5
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1987-1988
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Bresnahan, Timothy F.
Lamb, Charles W.
Kotler, Philip
15
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
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6
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6
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5
Song, Michael
5
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
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4
McCarthy, Edmund Jerome
4
Alpert, Frank
3
Anderson, Kym
3
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3
Bellin, Howard
3
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3
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3
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3
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3
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3
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3
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3
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3
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3
Knittel, Christopher R.
3
Kohli, Ajay Kumar
3
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1
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
2
Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.
- In:
The Rand journal of economics
28
(
1997
),
pp. 17-44
Persistent link: https://www.econbiz.de/10001220135
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3
Market segmentation and the sources of rents from innovation : personal computers in the late 1980's
Bresnahan, Timothy F.
;
Stern, Scott
;
Trajtenberg, Manuel
-
1996
Persistent link: https://www.econbiz.de/10000602151
Saved in:
4
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
5
Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.
;
Stern, Scott
;
Trajtenberg, Manuel
-
1996
Persistent link: https://www.econbiz.de/10000941930
Saved in:
6
Marketing cases
Lamb, Charles W.
;
Ferrell, O. C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10003546783
Saved in:
7
Strategic marketing cases and applications
Cravens, David W.
;
Lamb, Charles W.
-
1983
Persistent link: https://www.econbiz.de/10000051779
Saved in:
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