Marketing cases
Year of publication: |
1985 ; 2. ed.
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Authors: | Lamb, Charles W. ; Ferrell, O. C. |
Publisher: |
Boston, Mass. : Houghton Mifflin |
Subject: | Absatz | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
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Brown, Milton P., (1968)
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Beckman, Theodore N., (1973)
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Star, Steven H., (1977)
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Public policy issues in marketing
Ferrell, O. C., (1975)
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Lamb, Charles W., (1992)
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Theoretical developments in marketing
Lamb, Charles W., (1980)
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