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~language:"eng"
~person:"Bretschneider, Ulrich"
~person:"Hajli, Nick"
~person:"Kleinaltenkamp, Michael"
~person:"Kristensson, Per"
~subject:"Brand value co-creation"
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Brand value co-creation
Customer integration
32
Kundenintegration
32
Betriebliche Wertschöpfung
13
Value creation
13
Social Web
12
Social web
12
Innovation
11
Beziehungsmarketing
9
Innovation management
9
Innovationsmanagement
9
New product development
9
Produktentwicklung
9
Relationship marketing
9
Brand management
6
Markenführung
6
Dienstleistung
5
Services
5
Value co-creation
5
Consumer behaviour
4
Crowdsourcing
4
Konsumentenverhalten
4
Data protection
3
Datenschutz
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Deutschland
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Dienstleistungssektor
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Germany
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Internet marketing
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Online-Marketing
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Open Innovation
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Service industry
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Social media
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Social support
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B-to-B-Marketing
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Bibliometrics
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Bibliometrie
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Brand
2
Business ethics
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Business-to-business marketing
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Co-Creation
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Bretschneider, Ulrich
Hajli, Nick
Kleinaltenkamp, Michael
Kristensson, Per
Aghanli, Niloofar
1
Featherman, Mauricio S.
1
Ferreira, André
1
Ghadamosi, Ayantunji
1
He, Yong
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Khandai, Sujata
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Lin, Xiaolin
1
Mujahid, Simra
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Nobre, Helena
1
Ozcan, Kerimcan
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Ramaswamy, Venkatram
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Rezaei, Saeid
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Tajvidi, Mina
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Journal of business ethics : JBE
1
Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
2
Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Wang, Xuequn
;
Tajvidi, Mina
;
Lin, Xiaolin
;
Hajli, Nick
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
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