//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Brodowsky, Glen"
~subject:"Product placement"
~subject:"Rundfunkpolitik"
~subject:"Südkoreanisch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehformat"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Product placement
Rundfunkpolitik
Südkoreanisch
Brand image
1
Consumer behaviour
1
Fernsehprogramm
1
Konsumentenverhalten
1
Markenimage
1
National culture
1
Nationalkultur
1
Product Placement
1
South Korean
1
Taiwan
1
Television programme
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Brodowsky, Glen
Gabszewicz, Jean Jaskold
3
Laussel, Didier
3
Papandrea, Franco
3
Sonnac, Nathalie
3
Chan, Fong Yee
2
Dens, Nathalie
2
Doyle, Gillian
2
Gangadharan, Nakul
2
Hibberd, Matthew
2
Jayapal, Jegan
2
Matthes, Jörg
2
Nalbantis, Georgios
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Pawlowski, Tim
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Russell, Cristel Antonia
2
Tessitore, Tina
2
Acheson, A. L. Keith
1
Adilov, Nodir
1
Agrusa, Jerome
1
Aleksandrovs, Leonids
1
Anderson, C. Leigh
1
Barajas, Angel
1
Begy, Genevieve
1
Best, Sabine
1
Blind, Sofia
1
Chan, Fanny Fong Yee
1
Chao, Tina W.
1
Cheng, Jingwei
1
Chi, Jianyu
1
Cho, Yoon C.
1
Choi, Sejung Marina
1
Cleophat, Claudine R.
1
Crampes, Claude
1
Dahl, Stephan
1
Dias, José António
1
Dias, José G.
1
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen
;
Huang, Yu-an
;
Brodowsky, Glen
;
Kim, Hyun Jeong
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->