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~language:"eng"
~person:"Calder, Bobby J."
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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Calder, Bobby J.
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Brand management ; Vol. 1
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Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
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Branding and the psychology of consumer behavior
Calder, Bobby J.
- In:
Psychology of branding
,
(pp. 3-13)
.
2013
Persistent link: https://www.econbiz.de/10009775646
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3
Writing a brand positioning statement and translating it into brand design
Calder, Bobby J.
- In:
Kellogg on marketing
,
(pp. 92-111)
.
2010
Persistent link: https://www.econbiz.de/10008664285
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4
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
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