Creating stronger brands through consumer experience and engagement
Year of publication: |
[2018]
|
---|---|
Authors: | Calder, Bobby J. ; Hollebeek, Linda D. ; Malthouse, Edward C. |
Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 221-242
|
Subject: | Kundenintegration | Customer integration | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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