//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Calvo-Porral, Cristina"
~person:"Lieven, Theo"
~subject:"Behavioral Branding"
~subject:"Brand Associations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand equity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Behavioral Branding
Brand Associations
Markenimage
9
Brand
7
Brand image
7
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
7
Markenführung
7
Gender
5
Geschlecht
5
Store brand
5
Brand Equity
4
Brand equity
4
Einzelhandel
4
Handelsmarke
4
Retail trade
4
Retailer
4
Markenwert
3
Price
3
Store image
3
Brand gender
2
Brand personality
2
Geschlechtsunterschied
2
Spain
2
Spanien
2
Androgyny
1
Beer
1
Bier
1
Brand Awareness
1
Brand design
1
Brauerei
1
Brewery
1
Consumer
1
Deutschland
1
Evolutionary psychology
1
Germany
1
Global branding
1
International marketing
1
Internationales Marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
German
1
Undetermined
1
Author
All
Calvo-Porral, Cristina
Lieven, Theo
Awad, Tamer A.
1
Baqai, Sana
1
Mohsen, Sahar
1
Montes-Solla, Paulino
1
Padela, Shoaib M. Farooq
1
Qureshi, Jawaid Ahmed
1
Qureshi, Shahid
1
more ...
less ...
Published in...
All
European research studies : an international multidisciplinary journal with topics in European integration
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drivers of value in the beer market : comparing an imported and a national brand
Calvo-Porral, Cristina
;
Montes-Solla, Paulino
- In:
European research studies : an international …
16
(
2013
)
3
,
pp. 19-45
Persistent link: https://www.econbiz.de/10011387676
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->