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~language:"eng"
~person:"Chen, Weifeng"
~person:"Cooper, Holly"
~person:"Gambetti, Rossella C."
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Brand architecture
11
Brand management
11
Markenarchitektur
11
Markenführung
11
Corporate reputation
6
Firmenimage
6
China
5
Corporate culture
3
Cultural heritage
3
Kulturgüter
3
Unternehmenskultur
3
corporate heritage
3
Brand image
2
Business ethics
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate social responsibility
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Unternehmensethik
2
corporate heritage brands
2
Authentic core
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B-to-B-Marketing
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B2B Corporate Brand Image
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Beziehungsmarketing
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Brand
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Business schools
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Business-to-business marketing
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Consumer behaviour
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Corporate Brand Image
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Corporate brand
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Corporate brand identification
1
Corporate brands
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Corporate heritage
1
Corporate heritage brand paradox
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Corporate heritage brands
1
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Chen, Weifeng
Cooper, Holly
Gambetti, Rossella C.
Balmer, John M. T.
41
Melewar, T. C.
18
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Kernstock, Joachim
7
Merrilees, Bill
7
Miller, Dale
7
Otubanjo, Olutayo
7
Peitz, Martin
7
Abratt, Russell
6
Bang, Nguyen
6
Brexendorf, Tim Oliver
6
Anisimova, Tatiana
5
Greyser, Stephen A.
5
Keller, Kevin Lane
5
Mingione, Michela
5
Rindell, Anne
5
Sarkar, Soumya
5
Schultz, Majken
5
Cuomo, Maria Teresa
4
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Juntunen, Mari
4
Kleyn, Nicola
4
Powell, Shaun M.
4
Stuart, Helen
4
Suppliet, Moritz
4
Urde, Mats
4
Bargenda, Angela
3
Barnier, Virginie de
3
Biraghi, Silvia
3
Brunninge, Olof
3
Dennis, Charles
3
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The journal of brand management : an international journal
4
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International studies of management and organization
1
The journal of product & brand management
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ECONIS (ZBW)
11
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
5
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
6
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
7
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
8
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
9
China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Saved in:
10
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
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