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~language:"eng"
~person:"Chen, Weifeng"
~person:"Gupta, Suraksha"
~person:"Redler, Jörn"
~subject:"Brand management"
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Brand management
Brand architecture
9
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9
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5
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5
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5
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Chen, Weifeng
Gupta, Suraksha
Redler, Jörn
Balmer, John M. T.
31
Melewar, T. C.
12
Foroudi, Pantea
7
Otubanjo, Olutayo
7
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6
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6
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6
Sharifah Faridah Syed Alwi
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5
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5
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5
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5
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4
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Dev, Chekitan S.
4
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3
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3
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Journal of business research : JBR
4
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
Routledge studies in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
3
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
4
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
5
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
8
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
9
China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Saved in:
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