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~language:"eng"
~person:"Chen, Xinlei"
~person:"Dong, June"
~person:"Engelseth, Per"
~person:"Glynn, Mark S."
~type_genre:"Fallstudie"
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4
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2
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Chen, Xinlei
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Business-to-business brand management : theory, research and executive case study exercises
1
Omega : the international journal of management science
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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The closed-loop supply chain network with competition, distribution channel investment, and uncertainties
Qiang, Qiang
;
Ke, Ke
;
Anderson, Trisha
;
Dong, June
- In:
Omega : the international journal of management science
41
(
2013
)
2
,
pp. 186-194
Persistent link: https://www.econbiz.de/10009682191
Saved in:
2
Intertwining relationship marketing with supply chain management through Alderson's transvection
Engelseth, Per
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 6673-685
Persistent link: https://www.econbiz.de/10009672418
Saved in:
3
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
Saved in:
4
Assessing the effect of a channel switch
Chen, Xinlei
-
2005
Persistent link: https://www.econbiz.de/10003952820
Saved in:
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