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~language:"eng"
~person:"Cobbs, Joe"
~subject:"Advertising"
~subject:"Germany"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
~type_genre:"Non-commercial literature"
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Advertising
Germany
Marketing management
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Marketingmanagement
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Motorsport
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Advertising effects
1
Beziehungsmarketing
1
CRM
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Formula One Racing
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Market entry
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advertising rates
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Cobbs, Joe
Kaiser, Harry M.
14
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Laurie, Sally
4
Mortimer, Kathleen
4
Forker, Olan D.
3
Kinnucan, Henry W.
3
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3
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3
Pei, Zhi
3
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2
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2
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2
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Dressler, Marc
2
Du, Rex Yuxing
2
Engelen, Andreas
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Esmaeilpour, Majid
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Heinemann, Florian
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Hollenbeck, Brett
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Jacobi, Erik S.
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Kerbache, Laoucine
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Kerr, Gayle
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Kitchen, Philip J.
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Kumar, V.
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Lee, Janghyuk
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Lee, Richard
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2
Moorthy, Sridhar
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Journal of global marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
2
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
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