Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Year of publication: |
September 2016
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Authors: | Nichols, Bridget Satinover ; Cobbs, Joe ; Raska, David |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 25.2016, 4, p. 212-226
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Subject: | CRM | sports marketing | sponsorship | CSR | fit | Sportmarketing | Sports marketing | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sponsorship | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Profisport | Professional sports | Marketingmanagement | Marketing management |
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