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~language:"eng"
~person:"Dixon, Matthew"
~person:"Hinterhuber, Andreas"
~person:"Kleinaltenkamp, Michael"
~subject:"Leistungsbündel"
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Leistungsbündel
B-to-B-Marketing
40
Business-to-business marketing
40
Preismanagement
13
Pricing strategy
13
Lieferantenmanagement
9
Supplier relationship management
9
Customer value
8
Kundenwert
8
Betriebliche Wertschöpfung
7
Value creation
7
Beziehungsmarketing
5
Relationship marketing
5
Selling
5
Verkauf
5
Salespeople
4
USA
4
United States
4
Verkaufspersonal
4
Bundling strategy
3
Investitionsgütermarketing
3
Marketing management
3
Marketingmanagement
3
Theorie
3
Theory
3
Value-based pricing
3
Angebotsbearbeitung
2
Auftragsabwicklung
2
Business-to-Business-Marketing
2
Competitive advantage
2
Consumer behaviour
2
Contract
2
Customer value proposition
2
Erfolgsfaktor
2
Financial Engineering
2
Financial engineering
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Firm performance
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Dixon, Matthew
Hinterhuber, Andreas
Kleinaltenkamp, Michael
Ulaga, Wolfgang
9
Kowalkowski, Christian
8
Gebauer, Heiko
4
Nordin, Fredrik
4
Jacob, Frank
3
Murray, Chase
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Sun, Lei
3
Backhaus, Klaus
2
Bertini, Marco
2
Bharadwaj, Sundar G.
2
Biggemann, Sergio
2
Brozovic, Danilo
2
Cova, Bernard
2
Eades, Keith M.
2
Eggert, Andreas
2
Grohmann, Marcella Maria
2
Holmlund, Maria
2
Karwan, Mark H.
2
Kindström, Daniel
2
Kohli, Ajay Kumar
2
Kohtamäki, Marko
2
Lusch, Robert F.
2
Salle, Robert
2
Schmitz, Christian
2
Sullivan, Timothy T.
2
Totzek, Dirk
2
Vargo, Stephen L.
2
Wangenheim, Florian von
2
Worm, Stefan
2
Adamson, Brent
1
Alavi, Sascha
1
Bauer, Wolfgang
1
Becker, Jörg
1
Belz, Christian
1
Beverungen, Daniel
1
Bharadwaj, Sundar S.
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Bond, Edward U., III
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Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
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ECONIS (ZBW)
3
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1
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
2
Customer capabilities for solution offerings in business markets
Elgeti, Laura
;
Danatzis, Ilias
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 44-59
Persistent link: https://www.econbiz.de/10012321913
Saved in:
3
The end of solution sales
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 61-68
Persistent link: https://www.econbiz.de/10009568164
Saved in:
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