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~language:"eng"
~person:"Drengner, Jan"
~person:"Vargo, Stephen L."
~subject:"Relationship marketing"
~subject:"Services"
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Drengner, Jan
Vargo, Stephen L.
Lusch, Robert F.
11
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9
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ECONIS (ZBW)
16
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1
Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung (The Service-Dominant Logic's Contribution to Further Develop Brand Management)
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
-
2014
Unter Rückgriff auf ausgewählte Prämissen der Service-Dominant Logic (SDL) werden die Erkenntnisse der etablierten modernen und der soziokulturellen Markenforschung strukturiert. Da die SDL eine Integration dieser Ansätze ermöglicht, entsteht eine neue, holistische Perspektive auf das...
Persistent link: https://www.econbiz.de/10014162626
Saved in:
2
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
3
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
4
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
5
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
6
Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei
;
Vargo, Stephen L.
- In:
Handbook of strategic e-business management
,
(pp. 767-784)
.
2014
Persistent link: https://www.econbiz.de/10010234603
Saved in:
7
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
8
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
9
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
10
Special issue on relationship and service-dominant logic
Vargo, Stephen L.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008758126
Saved in:
1
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