Fostering a trans-disciplinary perspectives of service ecosystems
Year of publication: |
August 2016
|
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Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; Gustafsson, Anders |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 2957-2963
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Subject: | Co-creation | Service-dominant logic | Transdiscipline | Ecosystems theory | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Umwelt | Environment | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services |
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