//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Dubé, Jean-Pierre"
~person:"Tomczak, Torsten"
~subject:"formation of preferences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
formation of preferences
Brand
17
Markenartikel
17
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
9
Markenführung
9
Panel
6
Panel study
6
USA
6
United States
6
Arzneimittel
5
Estimation
5
Food
5
Information behaviour
5
Informationsverhalten
5
Lebensmittel
5
Market structure
5
Marktstruktur
5
Pharmaceuticals
5
Private consumption
5
Privater Konsum
5
Schätzung
5
Beer
4
Bier
4
Brand image
3
Brand loyalty
3
Junge Erwachsene
3
Markenimage
3
Young adults
3
2004-2011
2
Beziehungsmarketing
2
Branding
2
Brauerei
2
Brewery
2
Markentreue
2
Relationship marketing
2
craft beer
2
Advertising
1
Automotive industry
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Working Paper
1
Language
All
English
Author
All
Dubé, Jean-Pierre
Tomczak, Torsten
Bronnenberg, Bart J.
2
Joo, Joonhwi
2
Published in...
All
Discussion papers / CEPR
1
Marketing science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
- In:
Marketing science
41
(
2022
)
4
,
pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
Saved in:
2
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
-
2021
Persistent link: https://www.econbiz.de/10012419468
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->