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~language:"eng"
~person:"Ehrenberg, Andrew S. C."
~person:"Hill, Ronald Paul"
~person:"Langner, Tobias"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Brand management ; Vol. 2
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
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2010
Persistent link: https://www.econbiz.de/10003924368
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Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
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2010
Persistent link: https://www.econbiz.de/10003924370
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