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~language:"eng"
~person:"Eichengreen, Barry"
~person:"Laroche, Michel"
~subject:"Globalization"
~subject:"Theory"
~subject:"USA"
~subject:"Wechselkurspolitik"
~type_genre:"Case study"
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Apple Computer Inc.
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Eichengreen, Barry
Laroche, Michel
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International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
1
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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