Constitutive marketing : towards understanding brand community formation
Ana Kilambi; Michel Laroche and Marie-Odile Richard
| Year of publication: |
2013
|
|---|---|
| Authors: | Kilambi, Ana ; Laroche, Michel ; Richard, Marie-Odile |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 32.2013, 1, p. 45-64
|
| Subject: | Apple Computer Inc. | Nike <Firma> | Harley-Davidson, Inc. | Markenartikel | Brand | Soziale Gruppe | Social group | Markenführung | Brand management | Soziale Beziehungen | Social relations | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722523