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~language:"eng"
~person:"Eisingerich, Andreas B"
~subject:"Konsumentenverhalten"
~subject:"elaboration"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
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Anxiety
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Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
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