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~language:"eng"
~person:"Ekinci, Yuksel"
~person:"Heckman, James J."
~person:"Nijkamp, Peter"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
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214
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85
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61
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61
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58
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58
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58
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46
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46
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44
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44
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43
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43
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40
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40
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40
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38
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38
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35
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35
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34
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Ekinci, Yuksel
Heckman, James J.
Nijkamp, Peter
Vrontis, Demetris
Melewar, T. C.
57
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Christodoulides, George
25
Han, Heesup
25
Ko, Eunju
25
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24
Guzman, Francisco
24
De Chernatony, Leslie
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
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22
Khan, Imran
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Kunkel, Thilo
21
Baumgarth, Carsten
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20
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Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
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16
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16
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16
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Journal of business research : JBR
5
Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
World review of entrepreneurship, management and sustainable development
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Global business & economics review
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International journal of entrepreneurship and small business : IJESB
1
International journal of foresight and innovation policy : IJFIP
1
International journal of internet marketing and advertising : IJIMA
1
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of organizational analysis
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Journal of Asia Business Studies
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Journal of customer behaviour
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Qualitative market research : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
40
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40
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
5
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
6
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
7
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
8
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
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