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~language:"eng"
~person:"Evanschitzky, Heiner"
~person:"Ulaga, Wolfgang"
~subject:"Bundling strategy"
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Search: subject_exact:"Dienstleistungsmarketing"
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Bundling strategy
Dienstleistungsmarketing
4
Leistungsbündel
4
Services marketing
4
B-to-B-Marketing
2
Business-to-business marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
B2B services
1
Betriebliche Wertschöpfung
1
Business services
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Customer satisfaction
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Dienstleistung
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Dienstleistungshandel
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Dienstleistungsqualität
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Dienstleistungssektor
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Efficient Consumer Response
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Efficient consumer response
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Industrie
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Kundenzufriedenheit
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Manufacturing industries
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Marketing theory
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Marketingtheorie
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Preismanagement
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Pricing strategy
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Service industry
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Service quality
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Services
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Theorie
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Theory
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Trade in services
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Unternehmensdienstleistung
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Value creation
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free services
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free-to-fee
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industrial services
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service pricing
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service sales
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Evanschitzky, Heiner
Ulaga, Wolfgang
Jacob, Frank
2
Kowalkowski, Christian
2
Lusch, Robert F.
2
Vargo, Stephen L.
2
Adam, Richard
1
Ahlert, Dieter
1
Ang, Chinhui
1
Baines, Tim
1
Bauer, Hans H.
1
Biggemann, Sergio
1
Carreras-Simó, Miquel
1
Chen, Ja-Shen
1
Chirumalla, Koteshwar
1
Chou, Cindy Yunhsin
1
Classen, Moritz
1
Dayan, Mumin
1
Friedli, Thomas
1
Gebauer, Heiko
1
Grohmann, Marcella Maria
1
Holmlund, Maria
1
Hu, Yansong
1
Huber, Frank
1
Härkönen, Anja
1
Jackson, Paul R.
1
Jiang, Wei
1
Kawohl, Julina
1
Kerr, Don
1
Kindström, Daniel
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Kohtamäki, Marko
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Lai, Chia Tai Angus
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Lehtonen, Heini
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Lindhult, Erik
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Mattila, Minna
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Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
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ECONIS (ZBW)
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Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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2
Towards a measurement of solution orientation : construct and research directions
Kawohl, Julina
;
Evanschitzky, Heiner
;
Woitsetschläger, …
- In:
Proceedings / First International Symposium on Services …
,
(pp. 103-114)
.
2009
Persistent link: https://www.econbiz.de/10003862593
Saved in:
3
How to sell services more profitably
Reinarzt, Werner
;
Ulaga, Wolfgang
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003692125
Saved in:
4
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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