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~language:"eng"
~person:"Ezzahi, Issam"
~subject:"Virales Marketing"
~type_genre:"Conference paper"
~type_genre:"Thesis"
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Influence of electronic word of mouth on purchase intention : case of Facebook groups dedicated to purchases on foreign websites
Ezzahi, Issam
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 145-194)
.
2022
Persistent link: https://www.econbiz.de/10013338068
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