Influence of electronic word of mouth on purchase intention : case of Facebook groups dedicated to purchases on foreign websites
Issam Ezzahi and Salima Jazi
| Year of publication: |
2022
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|---|---|
| Authors: | Ezzahi, Issam ; Jazi, Salima |
| Published in: |
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021. - Cham : Springer International Publishing, ISBN 978-3-030-95809-1. - 2022, p. 145-194
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| Subject: | Electronic word of mouth | Intention to purchase | Consumer | Nethnography | Individual interviews | Facebook groups | Source credibility | Attitude | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-95809-1_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013338068