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~language:"eng"
~person:"Göttel, Vincent"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
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Facebook
Social Web
27
Social web
27
Internet marketing
17
Online-Marketing
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Consumer behaviour
14
Konsumentenverhalten
14
Brand management
13
Markenführung
13
Beziehungsmarketing
12
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Brand image
8
Markenimage
8
Viral marketing
8
Virales Marketing
8
social media
6
Emotion
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Customer satisfaction
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Innovation adoption
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Innovationsakzeptanz
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Instagram
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4
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4
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Structural equation model
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Virtual reality
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Göttel, Vincent
Loureiro, Sandra Maria Correia
Sabatini, Fabio
8
Sarracino, Francesco
6
Martin, Sebastian
5
Wiese, Melanie
5
Kinne, Lavinia
4
Milne, George R.
4
Nobre, Helena
4
Annamalai, Balamurugan
3
Balakrishnan, Janarthanan
3
Ballings, Michel
3
Carattini, Stefano
3
Dąbrowski, Dariusz
3
Gillingham, Kenneth
3
Hanushek, Eric Alan
3
Hinz, Oliver
3
Jha, Chandan Kumar
3
Kodila-Tedika, Oasis
3
Levy, Justin R.
3
Meng, Xiangyu
3
Noseworthy, Theodore J.
3
Pancer, Ethan
3
Philp, Matthew
3
Reynolds, Dennis
3
Rita, Paulo
3
Salgueiro, Maria de Fátima
3
Sancassani, Pietro
3
Schivinski, Bruno
3
Shao, Wei
3
Swani, Kunal
3
Van den Poel, Dirk
3
Varshney, Sanjeev
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Wirtz, Bernd W.
3
Woessmann, Ludger
3
Yagnik, Arpan
3
Yoeli, Erez
3
Al-Dmour, Rand H.
2
Aljuhmani, Hasan Yousef
2
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International journal of consumer studies
1
International journal of electronic business : IJEB
1
Journal of electronic commerce research : JECR
1
Journal of promotion management : innovations in planning and applied research
1
Public performance & management review
1
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ECONIS (ZBW)
5
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
3
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
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