Success factors of brand community management in social media
Vincent Göttel, Bernd W. Wirtz, Paul F. Langer
| Year of publication: |
2021
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|---|---|
| Authors: | Göttel, Vincent ; Wirtz, Bernd W. ; Langer, Paul F. |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 16.2021, 1, p. 1-31
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| Subject: | social networks | brand communities | Facebook | structural equation modelling | social media | success factors | branding | Social Web | Social web | Markenführung | Brand management | Erfolgsfaktor | Success factor | Soziales Netzwerk | Social network | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2021.112762 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012508936