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~language:"eng"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Vargo, Stephen L."
~subject:"Marketing theory"
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Marketing theory
Selling
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
11
Supplier relationship management
11
Bundling strategy
5
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5
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4
Marketingtheorie
4
Negotiation techniques
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Services marketing
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3
Business-to-Business-Marketing
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Verhandlungstheorie
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Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
Vargo, Stephen L.
Svensson, Göran
12
Terho, Harri
9
Keränen, Joona
7
Rangarajan, Deva
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Høgevold, Nils M.
6
Lilien, Gary L.
6
Parvinen, Petri
6
Schmitz, Christian
6
Grewal, Rajdeep
5
Høgevold, Nils
5
Johnson, Jeff S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Ulaga, Wolfgang
5
Adamson, Brent
4
Alavi, Sascha
4
Borgh, Michel van der
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Koponen, Jonna
4
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Möller, K. E. Kristian
4
Rodriguez, Michael
4
Salonen, Anna
4
Sridhar, Shrihari
4
Andersson, Per
3
Bush, Alan J.
3
Echchakoui, Saïd
3
Habel, Johannes
3
Homburg, Christian
3
Itani, Omar S.
3
Julkunen, Saara
3
Katrichis, Jerome M.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing-mix strategies - product strategy and promotion strategy
1
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All
ECONIS (ZBW)
6
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1
Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
Saved in:
2
A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
5
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
6
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
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