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~language:"eng"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Vargo, Stephen L."
~subject:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing theory
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Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
Vargo, Stephen L.
LaPlaca, Peter J.
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Lindgreen, Adam
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
3
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1
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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2
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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