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~language:"eng"
~person:"Gokhale, Nilesh"
~subject:"Betriebliche Kennzahl"
~subject:"Management"
~subject:"business analytics"
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Gokhale, Nilesh
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International journal of electronic marketing and retailing : IJEMR
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A review of determinants of marketing analytics adoption by business enterprises
Gokhale, Nilesh
;
Saha, Partha
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014440800
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