A review of determinants of marketing analytics adoption by business enterprises
Nilesh Gokhale and Partha Saha
| Year of publication: |
2023
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|---|---|
| Authors: | Gokhale, Nilesh ; Saha, Partha |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 4, p. 453-471
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| Subject: | marketing analytics | marketing technologies | literature review | adoption | determinants | marketing mix | business enterprises | business analytics | big data | Marketingmanagement | Marketing management | Big Data | Big data | Marketing | Unternehmensanalyse | Business analysis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.133947 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440800