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~language:"eng"
~person:"Gordon, Brett R."
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Gordon, Brett R.
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
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7
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7
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement
Gordon, Brett R.
;
Moakler, Robert
;
Zettelmeyer, Florian
- In:
Marketing science
42
(
2023
)
4
,
pp. 768-793
Persistent link: https://www.econbiz.de/10014317642
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
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