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~language:"eng"
~person:"Grahsl, Isabella"
~person:"Grewal, Dhruv"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
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Marketingtheorie
Relationship marketing
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12
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11
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3
Marketing
3
Consumer behaviour
2
Dienstleistungsqualität
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Grahsl, Isabella
Grewal, Dhruv
Kotler, Philip
19
Kumar, V.
18
Sheth, Jagdish N.
16
Keller, Kevin Lane
12
Grönroos, Christian
11
Perreault, William D.
9
Terho, Harri
9
McCarthy, Edmund Jerome
8
Tadajewski, Mark
8
Verhoef, Peter C.
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Lehmann, Donald R.
7
Palmatier, Robert W.
7
Wensley, Robin
7
Aghazadeh, Hashem
6
Hollensen, Svend
6
Knittel, Christopher R.
6
Mullins, John W.
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Bruhn, Manfred
5
Cannon, Joseph P.
5
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Lindgreen, Adam
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schultz, Don E.
5
Schumann, Jan Hendrik
5
Varadarajan, Rajan
5
Vrontis, Demetris
5
Baker, Stephen
4
Bjerre, Mogens
4
Dibb, Sally
4
Donthu, Naveen
4
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American Marketing Association
1
Winter Educators' Conference <1998, Austin, Tex.>
1
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Customer relationship management in electronic markets
1
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Proceedings series / American Marketing Association
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ECONIS (ZBW)
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1
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
Saved in:
3
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
4
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
5
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
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