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~language:"eng"
~person:"Gray, David"
~subject:"Financial crisis"
~subject:"Marketing management"
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Consumer behaviour
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Brand image
4
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Gray, David
Baumann, Chris
3
Mirzaei, Abas
3
Johnson, Lester W.
2
Winzar, Hume
1
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International journal of emerging markets
1
International journal of learning and change : IJLC
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International journal of managerial finance : IJMF
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Journal of retailing and consumer services
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The European journal of finance
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ECONIS (ZBW)
7
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1
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
2
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
3
Central European foreign exchange markets : a cross-spectral analysis of the 2007 financial crisis
Gray, David
- In:
The European journal of finance
20
(
2014
)
4/6
,
pp. 550-567
Persistent link: https://www.econbiz.de/10010461926
Saved in:
4
Baltic States and the Euro : a spectral analysis of the 2007 financial crisis
Gray, David
- In:
International journal of managerial finance : IJMF
8
(
2012
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10009548864
Saved in:
5
The influence of complexity and uncertainty on self-directed team learning
Gray, David
- In:
International journal of learning and change : IJLC
6
(
2012
)
1/2
,
pp. 79-96
Persistent link: https://www.econbiz.de/10009670778
Saved in:
6
Developing a new model for tracking brand equity as a measure of marketing effectiveness
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
- In:
The marketing review
11
(
2011
)
4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
Saved in:
7
Financial contagion among members of the EU-8 : a cointegration and Granger causality approach
Gray, David
- In:
International journal of emerging markets
4
(
2009
)
4
,
pp. 299-314
Persistent link: https://www.econbiz.de/10003894038
Saved in:
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