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~language:"eng"
~person:"Guitart, Ivan A."
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Guitart, Ivan A.
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Rozendaal, Esther
8
Bellman, Steven
7
Boerman, Sophie C.
7
Fogel, Joshua
7
Pelsmacker, Patrick de
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Sahni, Navdeep S.
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Sayedi, Amin
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Wilbur, Kenneth C.
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5
Campbell, Colin L.
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Cho, Chang-Hoan
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Dens, Nathalie
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Fesenmaier, Daniel R.
5
Katona, Zsolt
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King, Karen Whitehill
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Schultz, Carsten D.
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Skiera, Bernd
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Varan, Duane
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Bernritter, Stefan F.
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Bijmolt, Tammo H. A.
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Cauberghe, Veroline
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De Jans, Steffi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume
;
Guitart, Ivan A.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
Saved in:
2
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
3
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
4
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
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