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~language:"eng"
~person:"Hüttl-Maack, Verena"
~type_genre:"Conference paper"
~type_genre:"Elektronischer Datenträger"
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Advertising effects
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Money priming
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International journal of advertising : the quarterly review of marketing communications
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How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs
Hüttl-Maack, Verena
;
Gatter, M. Shirin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 705-723
Persistent link: https://www.econbiz.de/10011799702
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