How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs
Year of publication: |
September 2017
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Authors: | Hüttl-Maack, Verena ; Gatter, M. Shirin |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 5, p. 705-723
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Subject: | Money priming | conspicuous consumption | signalling needs | product evaluation | attitude towards the ad | Konsumentenverhalten | Consumer behaviour | Signalling | Werbewirkung | Advertising effects | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/02650487.2017.1335042 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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