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~language:"eng"
~person:"Heckman, James J."
~person:"Nijkamp, Peter"
~person:"Romaniuk, Jenni"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Theorie
218
Theory
218
USA
89
United States
89
Consumer behaviour
69
Konsumentenverhalten
69
Innovation
58
Netherlands
58
Niederlande
58
Brand management
46
Estimation
46
Schätzung
46
Welt
45
World
45
Impact assessment
42
Wirkungsanalyse
42
EU countries
40
EU-Staaten
40
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37
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37
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34
Unternehmenserfolg
34
Marketing management
31
Marketingmanagement
31
Nachhaltige Entwicklung
30
Sustainable development
30
Brand image
29
Markenimage
29
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28
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28
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28
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28
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27
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26
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26
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25
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25
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English
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Heckman, James J.
Nijkamp, Peter
Romaniuk, Jenni
Vrontis, Demetris
Melewar, T. C.
57
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Christodoulides, George
25
Ko, Eunju
25
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Diamantopoulos, Adamantios
22
Khan, Imran
22
Foroudi, Pantea
21
Japutra, Arnold
21
Baumgarth, Carsten
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Hollebeek, Linda D.
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Roper, Stuart
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Buil, Isabel
15
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International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising research
4
Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of product & brand management
3
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
World review of entrepreneurship, management and sustainable development
2
Australasian marketing journal
1
European journal of marketing
1
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of foresight and innovation policy : IJFIP
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Nonprofit and voluntary sector quarterly
1
Qualitative market research : an international journal
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
46
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1
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10
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46
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date (oldest first)
1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
8
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
9
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
10
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
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