//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Heckman, James J."
~person:"Nijkamp, Peter"
~person:"Sarkar, Juhi Gahlot"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Theorie
214
Theory
214
USA
85
United States
85
Consumer behaviour
58
Innovation
58
Konsumentenverhalten
58
Netherlands
58
Niederlande
58
Estimation
46
Schätzung
46
Welt
44
World
44
Impact assessment
42
Wirkungsanalyse
42
Brand management
41
EU countries
40
EU-Staaten
40
Regional development
37
Regionalentwicklung
37
Beziehungsmarketing
35
Relationship marketing
35
Firm performance
34
Unternehmenserfolg
34
Nachhaltige Entwicklung
31
Sustainable development
31
Regional economics
28
Regionalökonomik
28
Entrepreneurship
27
Marketing management
27
Marketingmanagement
27
Entrepreneurship approach
26
KMU
26
SME
26
Italien
25
Italy
25
Knowledge transfer
25
Wissenstransfer
25
Brand image
24
more ...
less ...
Online availability
All
Undetermined
27
Free
2
Type of publication
All
Article
40
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
41
Arbeitspapier
1
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
Author
All
Heckman, James J.
Nijkamp, Peter
Sarkar, Juhi Gahlot
Vrontis, Demetris
Melewar, T. C.
57
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Christodoulides, George
25
Ko, Eunju
25
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Diamantopoulos, Adamantios
22
Khan, Imran
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Baumgarth, Carsten
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Hollebeek, Linda D.
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Roper, Stuart
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Buil, Isabel
15
more ...
less ...
Published in...
All
Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
World review of entrepreneurship, management and sustainable development
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of foresight and innovation policy : IJFIP
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
International journal of retail and distribution management
1
Journal of Asia Business Studies
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
8
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
9
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
10
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->