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~language:"eng"
~person:"Hill, Ronald Paul"
~person:"Langner, Tobias"
~person:"Meister, Sandra"
~subject:"Globalisierung"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Marketing theory and applications ; 2012=Vol. 23
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Wettbewerb und Regulierung in Medien, Politik und Märkten : Festschrift für Jörn Kruse zum 65. Geburtstag
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ECONIS (ZBW)
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Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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Transnational business and their mandate to serve consumers
Hill, Ronald Paul
;
Martin, Kelly D.
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2013
Persistent link: https://www.econbiz.de/10009792202
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Online brand communities - are members different people?
Fantapié Altobelli, Claudia
;
Meister, Sandra
- In:
Wettbewerb und Regulierung in Medien, Politik und …
,
(pp. 155-181)
.
2013
Persistent link: https://www.econbiz.de/10014573798
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