Transnational business and their mandate to serve consumers
Year of publication: |
2013
|
---|---|
Authors: | Hill, Ronald Paul ; Martin, Kelly D. |
Published in: |
Marketing theory and applications ; 2012=Vol. 23. - Red Hook, NY : Curran Associates, ISBN 1-62276-649-0. - 2013, p. 390-397
|
Subject: | Globalisierung | Globalization | Privater Konsum | Private consumption | Konsumentenverhalten | Consumer behaviour | Welt | World |
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