//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Hill, Ronald Paul"
~person:"Langner, Tobias"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
45
Konsumentenverhalten
44
Brand management
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Armut
6
Markenführung
6
Poverty
6
Ethics
5
Ethik
5
USA
5
United States
5
Brand
4
Brand image
4
Business ethics
4
Markenimage
4
Marketing
4
Theorie
4
Theory
4
Unternehmensethik
4
Beziehungsmarketing
3
Development indicator
3
Emotion
3
Entwicklungsindikator
3
Homelessness
3
Market research
3
Marketing theory
3
Marketingstrategie
3
Marketingtheorie
3
Marktforschung
3
Obdachlosigkeit
3
Relationship marketing
3
Satisfaction
3
Soziale Verantwortung
3
Verbraucherverhalten
3
Welt
3
World
3
Zufriedenheit
3
Africa
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
German
1
Author
All
Hill, Ronald Paul
Langner, Tobias
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Bronnenberg, Bart J.
11
Hildebrandt, Lutz
11
Veloutsou, Cleopatra
11
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sattler, Henrik
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Hruschka, Harald
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Baumgartner, Bernhard
8
Borges, Ana Pinto
8
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
2
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
3
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
4
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->