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~language:"eng"
~person:"Hinson, Robert"
~person:"Keller, Kevin Lane"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
55
Marketingmanagement
55
Brand management
22
Markenführung
22
Marketing
22
Emerging economies
11
Schwellenländer
11
Marketing theory
10
Brand image
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Markenimage
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Theorie
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Theory
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Consumer behaviour
6
Konsumentenverhalten
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USA
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United States
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Competitive strategy
5
Produktmanagement
5
Strategisches Management
5
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5
Africa
4
Afrika
4
Brand extension
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Ghana
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Internet marketing
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Markenartikel
4
Markenpolitik
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Markentransfer
4
Online-Marketing
4
Product management
4
Advertising
3
Corporate reputation
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Europa
3
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3
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3
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Hinson, Robert
Keller, Kevin Lane
Kotler, Philip
17
Sheth, Jagdish N.
13
Perreault, William D.
9
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Baker, Stephen
4
Lehmann, Donald R.
4
Baker, Michael John
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Jaworski, Bernard J.
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Saren, Michael
3
Shaw, Eric H.
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
Webster, Frederick E.
3
Winer, Russell S.
3
Beckman, Theodore N.
2
Bloom, Paul N.
2
Boyd, Harper W.
2
Brady, Mairead
2
Brown, Edmund
2
Choi, Jeonghye
2
Davidson, William R.
2
Dekimpe, Marnik G.
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2
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ECONIS (ZBW)
10
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A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
2
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
3
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
4
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
5
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
6
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
7
Marketing management in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
Persistent link: https://www.econbiz.de/10014277193
Saved in:
8
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
9
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
10
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
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