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~language:"eng"
~person:"Hu, Nan"
~subject:"Viral marketing"
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Viral marketing
Online retailing
5
Online-Handel
5
Virales Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Internet marketing
2
Online-Marketing
2
Advertising effects
1
Asymmetric information
1
Asymmetrische Information
1
Bespielte Medien
1
Betrug
1
Bewertung
1
Bias
1
Digital goods
1
Digital music
1
Digitale Güter
1
Digitale Musik
1
E-commerce
1
Economic crime
1
Electronic Commerce
1
Evaluation
1
Fraud
1
Information provision
1
Informationsversorgung
1
Learning
1
Learning process
1
Lernen
1
Lernprozess
1
Marketing management
1
Marketingmanagement
1
Online product reviews
1
Pre-recorded media
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Preiswettbewerb
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Price competition
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Product information
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Hu, Nan
Law, Chun Hung Roberts
13
Kim, Jong Min
7
Duan, Wenjing
6
Filieri, Raffaele
6
Li, Hengyun
6
Mayzlin, Dina
6
Ye, Qiang
6
Raghunathan, Srinivasan
5
Wu, Luorong
5
Zhou, Wenqi
5
Bradley, Graham L.
4
Chakraborty, Uttam
4
Chevalier, Judith A.
4
Chong, Alain Yee Loong
4
Cui, Geng
4
Dens, Nathalie
4
Furner, Christopher P.
4
Liang, Sai
4
Liu, Ling
4
Mattila, Anna S.
4
Pavlou, Paul A.
4
Pelsmacker, Patrick de
4
Riquelme, Isabel P.
4
Román, Sergio
4
Roy, Gobinda
4
Smith, Katherine Taken
4
Sparks, Beverley
4
Tan, Yong
4
Yin, Dezhi
4
Balaji, M. S.
3
Bapna, Ravi
3
Bhat, Savita
3
Bond, Samuel D.
3
Brandes, Leif
3
Camilleri, Mark Anthony
3
Chen, Jianqing
3
Datta, Biplab
3
Dellarocas, Chrysanthos
3
Fan, Weiguo
3
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Big data analytics in operations and supply chain management
1
Decision support systems : DSS ; the international journal
1
Journal of business research : JBR
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
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Double learning or double blinding : an investigation of vendor private information acquisition and consumer learning via online reviews
Hu, Nan
;
Dow, Kevin E.
;
Chong, Alain Yee Loong
;
Liu, Ling
- In:
Big data analytics in operations and supply chain management
,
(pp. 213-234)
.
2018
Persistent link: https://www.econbiz.de/10011965410
Saved in:
2
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
3
Fraud detection in online consumer reviews
Hu, Nan
;
Liu, Ling
;
Sambamurthy, Vallabh
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
3
,
pp. 614-626
Persistent link: https://www.econbiz.de/10008841681
Saved in:
4
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
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