Value relevance of blog visibility
Year of publication: |
2011
|
---|---|
Authors: | Hu, Nan ; Liu, Ling ; Tripathy, Arindam ; Yao, Lee J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 12, p. 1361-1368
|
Subject: | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects | Bewertung | Evaluation | Online-Handel | Online retailing |
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