Value relevance of blog visibility
Nan Hu, Ling Liu, Arindam Tripathy, Lee J. Yao
| Year of publication: |
2011
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|---|---|
| Authors: | Hu, Nan ; Liu, Ling ; Tripathy, Arindam ; Yao, Lee J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 12, p. 1361-1368
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| Subject: | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects | Bewertung | Evaluation | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009382459